We created this new identity, as part of a system for Google Developers. We’ll post more about the process on our work page, but for now, here is Google’s official blog post announcing it today.
-ZB
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Today, we’re thinking about you, Presidents.
Pictured: Phong Ho (President of Technical Direction)
Our ECD, JD Hooge, presented one week ago at CreativeMornings. This is a video of his entire talk shot by Paul Searle. Thanks Paul and CreativeMornings for getting this up so fast!
-ZB
What started as a simple holiday gift, ended up pulling together all aspects of our creative process. The result was a box full of goodies that we proudly, and literally, applied our stamp of approval to. The box contains:
- T-shirt printed in partnership with OBEY Clothing
- Coasters illustrated by our friends Jolby, Nando Costa, Will Bryant and Adam Garcia and printed at Studio Olivine by Julie Everhart
- Northerly-edition Field Notes by proxy from our buddy Aaron Draplin
- A personalized card
This video serves as a snapshot of the gift’s creation. It was filmed by Instrument with music by The License Lab. We hope you enjoy it.
We’ll be posting another short video up tomorrow. This time it’s about our holiday gift package and the three secret words we utter whenever we’re about to post some new work. You will want to know these words!
The video also features the wonderfully talented (not to mention extremely good looking) Adam, Will, Jolby, Nando, Julie and some of our own crew. (Insert magic words here.)
-ZB
We honored to learn that our site for The License Lab is the “Site of The Day” today on Awwwards. You can read a little more about it on our Work page.
Here are some of JD’s finer points from his talk at CreativeMornings this morning. We will link the video of his full presentation when it surfaces. Thanks to everyone who came out and to the sponsors Ziba, 52 Limited, Pro Photo Supply and Scout Books for their support.
Photo: Matty Jasperson
-ZB
We get to craft a lot of nice UX here at Instrument, but it’s difficult to show, since a lot of it is touchscreen, iPad, or interactive kiosk work out in the real world. So we made this reel to feature some of our favorite UX projects from the past few years.
Featured clients: Google, Umpqua Bank, Nike, XBOX and more.
-ZB
We got some new tees delivered to the Outpost today! They were designed by our friends Will Bryant (left) and Nando Costa (right). Rumor is you might be able to procure one soon. Hmm.
-ZB
Photo: Sage Brown
Tomorrow morning we’ll be releasing a reel with some of the more innovative UX projects we’ve been working on over the past couple years. The video will go up in conjunction with our ECD JD Hooge’s talk at CreativeMornings. If you’re in Portland and didn’t get a ticket to that, you’ll be able to see the entire presentation on their website.
-ZB
